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THE AMAZON OPPORTUNITY IS NOW

Amazon is radically changing retail globally — and brands simply can’t sit on the sidelines.

3X MORE

shoppers start product searches on Amazon than Google.

9 OF 10

shoppers visit Amazon to research products.

60%

of all eCommerce sales in the US are through Amazon.

69%

of all online shoppers visit Amazon during their pathway to make purchase decisions.

51%

of consumers start their shopping journey on Amazon.

AMAZON SCARES RETAIL BRANDS

Our research shows 60% of businesses are worried about Amazon dominating the shopping landscape, with good reason, too.

Instead of being worried, brands should join the digital e-commerce giant. Amazon can offer for brands that simply use it at its fullest potential. Instead of thinking in terms of competing or collaborating with Amazon, the best strategy for many brands is to do both.

MAKE AMAZON PART OF A BALANCED
CHANNEL STRATEGY

We work with clients to establish a balanced channel strategy online – across marketplaces, retailer/distributor sites and their own branded site. That means being on Amazon and making full use of other channels, collaborating and competing. Your products can be everywhere the customer is buying, while still managing your channel mix, product inventory and maintaining control.

STAND OUT WITH AMAZON ADVERTISING

Amazon Marketing Services offers tools to help you stand out against the competition and drive traffic to your product detail pages.

These services give your brand the opportunity to put your products and brand in front of additional in-market shoppers on Amazon. It’s vital to know how to leverage both AMS and APP to their full potential – we work with clients to do just that!

ENHANCE AUDIENCE REACH WITH
AMAZON DSP

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. We know video creates higher engagement, and seeing your product in motion only helps conversion. DSP enables your brand to access exclusive Amazon audiences and tap into your ideal shopper base, on and off Amazon.

BRAND STORE:
YOUR PRIVATE SHOWROOM ON AMAZON

Amazon is now offering brand stores, meaning consumers can find your brand and all of its products and services one Amazon landing page, through a simple headline search.

But, you have to be prepared with budget and strategy to run headline search campaigns all year. Together, with your marketing department, we will build your brand store and put together a strategy that is consistent and effective.

Our LEAP Frame team has created a package specifically for marketplace content assets, including photo galleries and How To tutorials.

And since purchases are being made 24/7, we create a continuous system that ensures your product is in stock, alerts both the brand and the consumer if it’s running low and is offering the best price.