INTEGRATED ANALYTICS + MEASUREMENT STRATEGY

Integrated analytics combine business intelligence, analytics, and performance all in one handy package. LEAP Agency provides a competitive edge for our clients through the use of these integrated analytics. We offer a true visual of data across the board and gives our clients the boost they need to stay on top in their industry.

Any audit we perform with you or for you comes with a remediation plan and recommendations. We’re not just going to tell you there’s a problem with your analytics or continue to let you pay more for multiple analytics programs finding the same data.
We’re going to create a story for your data so your marketing plan works for you.

Platform audits

Before we begin digging into a client’s digital numbers, we first have to understand what data they’re already collecting.

Performing a platform audit allows us to see what analytics and insights software brands are using. Using this information, we are able to find any gaps or crossovers in any analytics. Of course, we then provide recommendations of platforms to use that could finish telling a brand’s digital story as well as ensure they’re hitting their KPIs.

API Integrations

After all our platforms are running, we put everything into a singular dashboard for clients to pinpoint and understand their data anytime. Our API integrations ensure all tools natively integrate with third party platforms and synthesized into one, easy to find location.

Event Tracking

Companies may be collecting data on their site – who is filling out the form, who is making calls, etc. But what’s not seen are all the steps that caused that person to convert.

This is event tracking.

By using event tracking, we can understand how long a consumer scrolled on your site before heading over to the contact page. Or what products they viewed. Or what social posts they interacted with. We are able to see what engagements are working and what engagements are not performing.

At the same time, event tracking can show us where users drop off on a site, cart abandonment and other drop off points.

These micro conversions lead us to successful macro conversions.

Data Governance

Through data governance, we are able to confirm our data integrity as well as ensuring our clients have appropriate access to the data we are collecting.

This governance ensures all digital touchpoints are compliant with ongoing regulations like GDPR, CCPA and other compliance measures. And in order to certify all our data is up to date and compliant, we appoint a data trustee from our team that routinely checks compliance measures.

ADVANCED MARKETING SCIENCES

Advanced marketing sciences keep your business in the loop and moving as efficiently as possible.

Don’t fall behind your competitors, let us help you optimize your marketing plans and spending. Want to learn more about your audience and how they interact with your brand? We’ve got the answers. By utilizing advanced marketing sciences here at LEAP, we create the most effective and efficient marketing strategies to ensure your business thrives.

MODELING

Media Mix

We’re not afraid to tell our clients that some marketing tactics work better than others. And these underperforming tactics are something we are able to learn early on. What sets LEAP Agency apart from other data collections is our ability to work closely with paid media teams to understand what media is performing, and what is not. We optimize data in real time, and can quickly pivot both dollars and strategy.

This understanding of what media tactics work well together and what don’t work together that helps us reach your goals and objectives.

Attribution

There’s an assisting problem in data analytics. We often see client come to us assigning all the credit of a conversion to the last action that occurred before it. But we know consumers have been reached multiple times through multiple points of media, and we can see all those touchpoints in a full funnel view. We want to explore more than last touch attribution.

Behavioral

Everything we do is steeped in audience understand. And now, we have the understand of enough audience information that we can predict future behavior. We take data we have received on previous engagements and predict what a brand’s customers will interact with next.

Metrics: customer lifetime value, that allow us to better understand longetivity (or not) of customer.

Customer Segmentation

Data informs us. Data guides us. Data is malleable. We are able to “slice and dice” data, not to make our own narrative, but to better understand different customers types and the behavior of each.

We divide this data into groups based on common characteristics of demographic and psychographic information, so you can effectively market to each.

A/B/n Test Design

Instead of making a change based on a finite amount of data, we test any hypothesis or recommendations we have to produce even better results from your consumers. Through A/B/n testing, we can perform multiple variations of a change to a control group of users, and see what performs best among your audience.

AI/Machine Learning

Most of the data we measure on a daily basis is structured, meaning easily quantifiable. But for that unstructured data, like social listening, image engagement and conversations, we utilize AI and machine learning to help us measure the sentiment of a conversation, what images are more engaging than others as well as any other insights that are not empirical in nature .

CERTIFICATIONS + PARTNERSHIPS

RELATED CASE STUDIES