As many as 66% of all product searches originate on Amazon. And 9 out of 10 consumers price check a product on Amazon.
Just like Google, Amazon buyers enter keywords and results are presented. And, just like Google, searchers click the first few links quickly. They scan, then they move on. If your product is not on the first couple of pages, the odds of getting the click and thus the sale are greatly diminished.
It’s all driven by the Amazon algorithm called A9. Just like Google, this algorithm controls everything and ultimately decides where your product listing falls on the search results.
Part of A9’s algorithm — the likelihood that the searcher/buyer will purchase. This is what fuels Amazon, and thus fuels search. When a search is conducted, A9 only takes milliseconds to rank the order of propensity to purchase and present that list.
How do you impact those results? Keywords. The right keywords and CTAs in the title, description, bulleted lists, etc. Images matter too.
step by step
Optimize your product listing for
To understand search on Amazon is to translate all we know about SEO on a global search engine to the global ecommerce search engine. The pillars are the same. This applies to both paid and natural search on ecommerce platforms like Amazon.
If customers can’t find your products, they can’t buy them. Even worse, they’re more likely to not return to your page to try to purchase an item.
We combine our expertise in e-commerce, marketplace and search to optimize your products to make them searchable, findable and, most importantly, convert.
Through targeted search efforts, we can help consumers find your products.
GET IN FRONT OF THEM FIRST
Similar to good package design on a shelf, product titles on Amazon are just as important. We know online shoppers focus on the top 3-4 items and scan results quickly.
We already know images are performing better on social sites. Even more images are performing better on Amazon searches. Photography on Amazon is just as imperative as the text.
Photos are assurance to consumers they are getting what they’re paying for, which greatly impacts the conversion rate.
TELL YOUR PRODUCT STORY
Similar to a website, this Amazon storefront is another way to get your product in front of a consumer. Just not in the same way as a website.
Use bullet points to share more about the product in a clear, concise way. Be specific about what the product is used for, as well as its target audience. If there are any special instructions for installation or usage, be sure to provide. This will subconsciously create brand loyalty and appreciation from consumers. Plus, no one likes an unexpected gadget in a box they don’t know what to do with.