RETAIL ISN’T DEAD. IT’S HAPPENING ONLINE BEFORE GOING IN-STORE.
The consumer journey doesn’t always go through a brand’s website. Sometimes maps and review sites are all people need to make a decision. Our local search programs align audience information to top consumer platforms where we optimize and target content to increase foot traffic to stores.
Understanding how audiences research before leaving their home is critical to a local search strategy. Through locations listing management, competitive analysis, local market auditing and local content strategy, we help brands be visible when it matters – in the moment of consumer decisions.
Consumers search and analyze before visiting the store. They want confidence the in-store experience will me their need. We help brands deliver that experience.
Google My Business
In order to not waste time, users seek as much information as possible before going to a store. By verifying ownership of business locations listed on Google Maps, brands can deliver relevant content and real-time business information, as well as improve rankings in Maps and search results.
We believe local digital business growth is driven by visibility and accessibility to users. Local-focused search places brands directly in the moment of user’s decisions.
Pinpoint + Listings Management
The only way to ensure your local business is found: through accurate listings. LEAP Group built Pinpoint to help with local searches and stores with physical locations.
Unlike other solutions on the market, Pinpoint sends your local listings information to Factual, Axciom, Infogroup, Neustar and other major data providers. That’s exposure to more than 300 of the leading online search sites.
We update, verify and distribute local business information manually and to top data aggregators confirming the business data is accurate and effective. This improves search results and prevents user problems, like going to the wrong store.