PAID SEARCH

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Brands that excel know the power of search – positioning themselves strategically to be visible at the right moment in the search journey of a user. With 2 trillion searches per year, and 15% of those being brand-new searches, journeys are unique to each user and are omnichannel across devices and needs – from shopping to navigation and how-to questions.

PAID SEARCH SERVICES THAT INCREASE SALES AND LEADS

  • Google Ads Management
  • Display Ads Management
  • Bing Ads Management
  • Shopping + Ecommerce Ads
  • YouTube Advertising
  • Remarketing Campaigns

ACTIVITIES + OPTIMIZATIONS

  • Daily Monitoring
  • Audits + Strategy
  • Keyword Targeting + Research
  • Competitor Research
  • Real-Time Bid-Management
  • Ad Copywriting
  • Landing Page Development
  • Geographic Targeting
  • Behavior + Trend Analysis
  • Experiments + Testing
  • Google Rep Strategic Review
  • Device Optimization
  • Ad Scheduling
  • Topics Targeting
  • Audience Interest Targeting

OUR APPROACH

We create content for people, not computers.

We conduct intense audience research to build defined profiles aligned to each user step in order to target campaigns, delivering valuable information for users and bring brands to front of search results.

Our process begins and expands with understanding the audience. Through specialized tools, we collect vast amounts of shopping, psychographic, demographic, product and industry data. These numbers are then analyzed for cross-channel, device and behavioral trends. This allows us to build customized account structures and bid strategies optimizing for opportunities.

Our ongoing optimization approach is focused on regular A/B Testing through experimentation. Creating experiments lets us flex our scientific side. We plan hypothesis to test such as ad copy variations, landing pages, bid settings and others.

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OUR PROCESS

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SEARCH CERTIFICATIONS

SEARCH EXPERIENCE

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