PVA Hires LEAP to Create, Manage and Promote Online System

April 12, 2006 11:56 pm

On April 1, the Office of the
Jefferson County Property Valuation Administrator launched its revamped
website, designed by LEAP.

The new website features an easy, practical and user-friendly
design. The site provides convenient access to property data and offers
clear and concise information about the PVA office.

Visitors to the site will be able to search for a property’s
assessed value, its parcel identification number and its current owner.
Property owners will also be able to download informative brochures and
commonly used PVA forms and applications, including the popular
homestead exemption, and will even be able to watch an online video
describing the assessment process and PVA responsibilities.

For professionals seeking advanced search capabilities,
subscription-based search tools are available that will allow access to
property characteristics, photos, sales history reports, maps and
interactive parcel analysis tools. Subscriptions to the advanced search
portion of the website are available online for $25 a month.

“Our goal was to make this product more user-friendly to increase
the PVA’s user base,” said Dee Dee Ratterman, a senior account
executive at LEAP.

The Office of the Jefferson County Property Valuation Administrator
generates a $51-billion assessment roll each year and manages data on
more than 325,000 parcels in Jefferson County, including 250,000
residential properties and 25,000 commercial properties. With more than
70 employees, it is the largest PVA office in Kentucky.

“LEAP will assume the responsibility of hosting the
PVA website, which includes submitting the site to major search engines
such as Google, Yahoo! and MSN to increase awareness and drive
additional user traffic to the site,” Ratterman said.

John T. May, a long-time real estate professional, has served as
Jefferson County Property Valuation Administrator since Feb. 7, 2005.
One of his first priorities was to increase public awareness of the PVA
office by improving its online presence. May recognizes that property
owners must understand the assessment process to have confidence that
their property assessments are fair and equitable.

About LEAP

LEAP is a full-service interactive agency that
offers Interactive Brand Strategy, Creative Services, New Media
Services, Web-Software Services, Intelligence Services, and Outsourced
Site Management. The company serves clients in 28 states, including:
Tommy Hilfiger, Brown-Forman, Comcast Cable, MeadWestvaco, National
Public Radio, Pizza Hut, KFC, Aleris, and YUM! Brands International.