LEAP Expands with New Location, New Company

July 28, 2007 3:47 am

Business is expanding so
quickly for LEAP’s global brand interactive agency
services that they have decided to take two significant steps to ensure
continued growth for their clients. The interactive agency is opening a
Boston location, providing better reach for continued focus on
interactive productions and marketing for global brands. Additionally,
the company principals are founding a new company, LEAP Small
Business, whose sole focus is providing full-featured interactive
marketing solutions for small businesses nationwide.

“Both these decisions constitute a big step for us,” said Daniel
Knapp, president of the 8-year-old LEAP. “Opening
the Boston office allows us to better serve and more aggressively pursue
clients on the East Coast, in an area with a high concentration of
headquarters for global brands. At the same time, the increased demand
we are receiving from the small business market warrants spinning off an
independent company whose sole focus was small business interactive
marketing solutions. LEAP Small Business enables us to continue
providing a premium level of service from a team dedicated to the small
business market.”

LEAP Small Business® interactive packages are all designed to
be implemented as a complete interactive marketing campaign including
building a professional quality site with point-and-click simplicity and
tools to promote that site effectively and build traffic, a different
approach to serving small businesses than existing providers. Instead of
simply giving small business owners a Website and expecting them to
figure out how to make it successful, LEAP Small Business® packages
include marketing calendars, promotional tools and resources to help
achieve that success. Also, rather than marketing directly to small
business owners, LEAP Small Business develops reseller relationships
with value-added resellers and independent agents.

Boston Office “A Logical Choice”

Having headquarters in Louisville, Kentucky makes good business
sense for the 8-year-old company. The current office is
strategically located at a hub between the East Coast, Chicago, St.
Louis and Atlanta. However, as the global brand work continues to
increase, it has become clear to Knapp and Executive Vice President and
Creative Director Alan Gilleo that a location on the East Coast opens
additional doors for the company and its clients. Boston native Gilleo
realized that his hometown is a logical choice for the new office.

“With growing clients in New York, Connecticut and Philadelphia
expanding our presence in the Northeast makes sense,” said Gilleo.
Through their networking contacts in the region, Gilleo and Knapp found
the ideal person to head up their new Boston office, Liz Hill. Hill has
experience serving Fortune 500 corporate and commercial clients along
the Northeast corridor for 20 years. Her clients have included biotech,
financial, retail, ad agencies, cable and mainstream broadcast
producers, high tech, pharmaceutical, telecom and entertainment
entities. Hill’s experience in helping to grow National Boston from a
small fledgling production house in the early 90’s to a premier creative
services by early 2000 makes her a perfect fit to lead the new office.

As Vice President of Business Development for the Boston office,
Hill says “I’m impressed with LEAP’s growth, and I’m intrigued with
the opportunity to expand LEAP’s presence in the region. LEAP
Interactive holds a fanatical view of client care that I find both
unique and exciting.”

New company capitalizes on small business demand

Along with the growth in their global brand business, LEAP is
experiencing an increasing demand for interactive services within the
small business landscape. A survey of interactive services available to
small businesses shows a service gap between complete do-it-yourself
options and agency-based models. The industry is demanding user-friendly
knowledge-building tools to help those tasked with small business
marketing to effectively deploy, manage and promote an interactive
presence. Existing solutions offer tools to build a site, but are weak
on maximizing ROI. In addition to user-friendly, self-serve
website-building, e-commerce and interactive marketing products,
LEAP Small Business offers Marketing Central, a unique
knowledge-base and training tool. Marketing Central is an example of the
different approach that positions LEAP Small Business as the savvy
choice for small business.

LEAP Small Business is an entirely separate entity from
sister company LEAP, with its own management team and
employees. The company is taking a remarkable approach to their business
model by building a network of reseller relationships, including
value-added resellers and independent agents, instead of marketing
directly to small business owners. Value Added Resellers, or VARs, are
existing companies and consultants who are looking to add interactive to
their portfolio of service offerings without the requirement of a major
learning curve. VARs have the opportunity to get their own branded
website on their own domain. Independent Agents are authorized resellers
of LEAP Small Business. Whereas VARs view partnering with LEAP
Small Business as adding services and products to their existing
offerings, Independent Agents will be more focused on strictly sales and
marketing of LEAP Small Business products. Independent Agents will
also receive their own website and other marketing collateral with their
own domain.

“We’re not interested in competing with our partners,” said Vice
President Channel Partners, Jay Stewart. “Where other providers just
offer a set of tools and basically say ‘Good luck,’ LEAP Small
Business provides the professionals who promote small businesses with
the interactive savvy they need to leverage those tools into online
success stories. We’re providing our interactive marketing experience,
translated into common business language, so that the end-client can
achieve maximum ROI. We believe this unique approach will maintain a
leadership position for LEAP Small Business. It’s a stronger service
offering than any currently available.”

LEAP is a full-service interactive agency,
offering Interactive Productions including strategy, creative,
web-software services and Interactive Marketing including PPC
management, SEO, promotions, blog management, viral and social media
marketing. Clients include Tommy Hilfiger, Fiserv, YUM! Brands
International, Brown-Forman, Aleris, Jacuzzi and Insight

LEAP Small Business is committed to delivering unsurpassed,
premium web-based solutions that provide world class self-serve and
reseller-targeted online marketing capabilities specifically designed to
promote small and medium sized businesses. Business owners, marketing
directors, as well as resellers and others tasked with a company’s
online marketing, can not only quickly, easily, and affordably build a
professional quality website, but can also find the tools and resources
to promote that site effectively and make it a success.

About LEAP
LEAP is a digital agency
with an integrated philosophy at its core. LEAP delivers integrated
experiences that connect on brand promise and achieves true integration
by ensuring brands become a seamless part of the consumer lifestyle,
not an interruptive one. LEAP has developed a depth of expertise in the
consumer product and retail, financial services, food and beverage,
healthcare, business-to-business, and fashion and entertainment markets.

LEAP has offices in Louisville and Cincinnati. Find out more at