Deeper Links Appearing Across the Search Engines

October 5, 2009 11:03 am

As the search engines experiment with deeper links, more and more search results will appear with them. Here is how you can take advantage of deeper links:

  • Content is King: This old adage still remains true. If you deliver strong, relevant content that drives visitors to your site, those areas will receive increase traffic and appear as a deeper link.
  • Strong navigation: Having a site that has themed content around specific hierarchical navigation helps the search engines search through the data. If a search engine can crawl the data well, an end user should be able to do so as well. Strong navigation on the site, therefore, will help lead users to the content they are looking for.

Implementing these pieces into your website will help the search engines find relevant results for the user. As the search engines experiment with new and better ways to deliver content, the more relevant and specific the information that is on your website, the greater likelihood it will be picked up as a deeper link.