MEYER NATURAL FOODS
Meyer Natural Foods is the parent company to a family of beef brands, including:
Meyer Natural Foods’ website acted as an umbrella website to all its child brands, but lacked proper descriptions and calls to action to their respective, delicious products.
LEAP Agency was tasked with performing a site audit on Meyer Natural Foods website, as well as strategy to ensure more organic traffic to the food brand.
the meyer way
Meyer Natural Food’s website already had a blog, The Meyer Way, which housed content and press releases regarding how the brand humanly handles their cattle as well as any new products or company news.
Our content audit found the blog was left unattended for over a year, and their organic search was negatively affected.
The content that was on the blog was informative, but the lack of consumer journey left little to be found on the site. Published posts lacked calls to action or guides to other parts of the parent company’s website or its child brand’s respective websites.
We helped the brand create and maintain a content strategy that included relevant topics with calls to action, optimized content and a plan to include the blog content on Meyer Natural Beef’s growing social properties.
PHOTOGRAPHY
To ensure both the content and the site was updated with relevant product inventory, we updated Meyer Natural Foods photography with their latest products.
AUDIENCE UNDERSTANDING
Adding the additional tracking helped us better understand Meyer Natural Food’s target audience, and what content they are looking for on the brand’s website.
TARGET AUDIENCE
Age Range: 30-55
Education: Higher Education
Needs/Goals: People take time to get to know their food, and where it comes from. And they are willing to pay a premium price to create a food “experience” rather than just another meal.
Values: Humane-conscious. Health-conscious. Quality and trust > cost and savings. Interest in “natural” and “organic” products.
E-COMMERCE
To make their products accessible to all users, we built an e-commerce section of Meyer Natural Foods website. Through their digital storefront, the brand was able to sell their most popular products in bulk.
Adding another revenue stream for the brand, we helped build and create an infrastructure within their website that would track their inventory and flag both the brand and the consumer when a product ran out of stock.
Of course, we wanted to assure consumers that the products they were purchasing online still me the Meyer Natural Foods brand’s promises and standards.
ANALYTICS AUDIT
The site only had page tracking in place, leaving a lot to ascertain in terms of how Meyer Natural Beef’s audience spent their time on the brand’s website.
Our analytics + insights team boosted the site with Google Analytics, event tracking for all the new CTA buttons as well as any contact forms.
Thanks to updated content, our analytics team was able to help the brand rank higher in searches for food education, meat research and recipes.
