better engagement for samtec
Samtec, a global manufacturer of interconnect products, asked LEAP Agency to develop a content marketing and amplification plan to better engage their audience. The results amp’d their website results.
Samtec first engaged LEAP Agency to assist with their blog. But our first meeting quickly led into a discussion on SEO and content development.
The content strategy objective was to solidify Samtec as the best choice to support and accelerate innovation through trust, collaboration and product performance.
How can Samtec become the best choice to support and accelerate innovation through trust, collaboration, and product performance? LEAP Agency devised a strategy to keep measurement at the forefront to establish a baseline, monitor content performance, and use it to optimize future content creation.
To make this plan successful, LEAP Agency implemented a strategy to focus on:
Calls to action
- Conversions (registrations, sign ups)
- and Purchase/orders
MONTHLY BLOG VISITS UP
COST PER CLICK DOWN
CLICK THROUGH RATE UP
BLOG TRAFFIC UP
Since the launch of amplification efforts