As the trend toward all-natural substances continues to rise, Solutions for Women saw a need for all-natural solutions to menopause.
The new brand needed an identity in the market. So LEAP Agency applied a full-service, holistic approach to Solutions for Women’s branding, identity and marketing strategy.
- Brand Identity
- Brand Guidelines
- Content Strategy, Planning + Development
- Creative Concepting
- Responsive Web Design + Development
- User Experience
We wanted the brand to be clean, sophisticated and memorable. We helped transform Solutions for Women from and unknown label into a trusted voice of a friend.
In order to ensure their branding matched their website, we redesigned the Solutions for Women website.
The redesign included updated branding and cleaner user experience to match the product of the brand.
And, in order to ensure the easiest user experience to its growing consumer base, we added an e-commerce section to their website so shoppers can buy Solutions for Women’s products directly from the site.
We included an e-commerce strategy to develop an infrastructure that would house their products and track inventory, alerting both the brand and the consumer if a product was ever out of stock.
The e-commerce section became a focal point of the website, providing education for the products and their purpose, as well as a point of sale.